How to Sell More with the Language of Green
Marla Esser, NAHB Master Certified Green Professional, LEED AP
The Green Home Coach
Marla will tell us how the Language of Green helps sell green and energy-efficiency by tying it all together with value and benefits. Benefits provide the emotional “pull” and value for buying decisions. Learn the 3 secrets to help you pinpoint the benefits and value for your homes and projects. Session will also include a brief introduction into HomeNav®, an online homeowners’ inventory tool and resource library. Marla, a Langsdorf Fellow, earned a B.S. in Engineering and Public Policy and a Certificate in Energy from Washington University in St. Louis. She is an NAHB Professional Women in Building national trustee as well as a steering council member of the St. Louis Home Builders Association Green Building Council and Professional Women in Building Council and a member of the program committee of the US Green Building Council – St. Louis chapter.